Post-doc research: “sociaL media, yOuth and Consumption of cUltural Spaces” (LOCUS)
Supervisor: Dr Angeliki Gazi, Assistant Professor
LOCUS investigates young people’s interactions with cultural spaces through the lens of social media consumption. This project is designed to explore to what extent young people’s social media consumption transforms cultural spaces to “performative spaces” and how young people’s engagement with such spaces enacts their digital identities. More specifically, LOCUS aims to expand our empirical and critical understanding of why and how social media affect young people’s relationship with cultural spaces. It positions at its heart the emergence of social media platforms and especially the usage of smartphones as the central means of the transformation in young people’s engagement with cultural spaces and their sense of belonging. In practical terms, it focuses on young people in the city of Athens (Greece) between sixteen and thirty years old who have experienced extreme levels of uncertainty in the context of the Global Financial Crisis and in the near future they will face the socio-economic effects of the Covid-19 pandemic.
Konstantinos Theodoridis is the Principal Investigator-Postdoctoral Fellow in a research project funded by the Hellenic Foundation for Research and Innovation in the Department of Communication, Media and Culture at Panteion University of Social and Political Sciences. He teaches in the scientific area “Psychosocial and Consumption of Digital Media”. He has worked in the field “Culture and Society” in the Department of Museology, University of Patras. He completed his PhD in the Department of Sociology at Manchester Metropolitan University (UK) funded by Onassis Foundation. Konstantinos received his BSc and MSc at the Athens University of Economics and Business. He is a member of the European and the Greek Sociological Association and a Fellow of the Higher Education Academy (UK).
His research interests focus on the changing nature of consumption as a socio-psychological phenomenon due to social media in an era of uncertainty. He is interested in wider debates about consumer culture, identities, culture and consumer behaviour using research methods in the digital environment. He has participated in international conferences and he has published on these topics in journals and edited volumes.
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