The Department's curriculum is characterised by the provision of a balanced combination of high-level theoretical and applied knowledge, and by the regular update of subjects taught in keeping with current research developments and the needs of society. A fundamental goal of the undergraduate programme, in particular, is to educate and train the students to successfully respond to the demands of the Department's professional fields (Journalism, Mass Media, Cultural Management, Advertising and Public Relations).
Upon completion of the programme, students are expected to have acquired the following:
- communication skills: both written and oral, non-verbal and visual communications, being brief, information processing,
- critical thinking: ability to critically analyse and deal with social phenomena,
- technical skills: effective knowledge and use of information technology systems and understanding of their social effects, familiarity with Industry 4.0,
- cultural familiarity: competence in the recognition of cultural reality and its connection with the past, understanding of the main cultural symbols and general
knowledge of the history of arts and literature,
- professional responsibility: recognition of the responsibilities of the individual as a
producer or recipient of information in a democratic society and in an age dominated by the media,
- knowledge of the marketplace: the ability to link knowledge acquired in academia with real work conditions.